Skip to main content
Side panel
UBMoodle
UB Homepage
Courses
Faculty Support
Do you have a question?
Moodle Resources
Moodle Tutorial
Labster Tutorial and Resources
UB Online Student Orientation
You are not logged in. (
Log in
)
25863.202320
Home
Course info
Home
Courses
Spring 2023
25863.202320
Summary
Spring 2023 Consumer Behaviour (MKTG-310-01)
Students explore strategies for integrating marketing communication (IMC) elements within an organisation’s marketing plan. They focus on planning, developing and executing programmes using the marketing mix.
Teacher:
Glenville Davis