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202210 MKTG-412-01
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Fall 2021
202210 MKTG-412-01
Summary
Fall 2021 - International Mrktg (MKTG-412-01)
Students examine marketing activities in a global context. They focus on strategic planning for internationalisation by examining elements of the marketing mix and expansion initiatives. 8/22/2021 - 12/16/2021, Lecture